Identity System
ACD Brand Guide
The mark: three staggered inputs — scattered signal — resolving to one flush edge and a single point of delivery. Align. Clarify. Deliver, made geometric.
Logo
Primary lockup — ink on paper
Reversed — paper on ink (teal lightened for contrast)
Mark only — app icons, tight spaces
Favicon — holds at 20–56px
Color
Monochrome first. Teal is the single accent — links, primary state, the logo terminal. Never a second bright color.
Typography
Display — Space Grotesk 600/700
Align. Clarify. Deliver.
Body — Inter 400/500/600
ACD turns AI ambition into operating models, governed workflows, and delivery rhythms teams actually use — built to survive contact with real organizations.
Usage
- Keep clear space of one bar-height around the mark
- Don't add gradients, shadows, or outlines
- Reverse to paper-on-ink on dark backgrounds
- Don't re-stagger the right edge or detach the terminal
- Use the mark alone below ~120px lockup width
- Don't introduce a second accent color
- Set the wordmark in Space Grotesk 700
- Don't place the mark on busy photographic backgrounds